Wolff Olins is a global brand consultancy that’s ambitious for the work and optimistic for the world. We’re here to help our clients defy convention, redefine expectations and ignite positive change.


Our Approach

We unite brand, culture and experience to drive impact inside and outside an organisation.

Brand

In a world that demands new and better, no one can afford to stand still. Your brand can be a catalyst for change, helping you supercharge your transformation efforts and drive business performance. Wolff Olins fuses maths and magic to turn your vision for tomorrow into something people can feel today.

Insights and measurement

Identify your unique equities and opportunities using qual and quant research designed to give you clarity on what’s important and where to go next. 

Purpose and brand strategy

Define your aspirational north star including why you exist, what makes you special, and how your brand comes to life in a compelling and actionable way.

Brand architecture and portfolio strategy

Organise your brands and products for the future and design systems to help people understand and navigate your offer.


Verbal identity

Use the power of language to distinguish your brand with the right name, tone of voice, and messaging for your audiences.

Visual identity

Create a cut-through expression of your strategy across logo, colour palette, bespoke typography, imagery, motion, sound, haptics, and more.

Activation and governance

Plan and design your launch/rollout to build momentum internally and externally and help you manage your brand into the future.

Culture

When it comes to realising your business and brand ambition, a ‘good’ organisational culture is not good enough. You need the right culture for the journey ahead. We use creativity and inspiration to help you shape your internal culture, energise your employees, and retain top talent.

Employee value proposition

Define a compelling ethos for talent that conveys why their work matters and what they can expect in return.


Culture strategy and leadership narrative

Articulate the values, beliefs, behaviors, and foundational principles that support your organisation’s ambition.

Employer brand expression

Bring the brand to life for current and prospective talent via design, messaging, communications, and campaigns.

Change and learning programs

Create behavior-led tools, training, and rituals to build and reinforce the culture strategy and employee value proposition.

Workplace branding and experiences

Design the signature moments, events, and environments that evoke a feeling and disproportionately impact your employee experience.

Experience

Brand Experience has become bland experience, fixated on the functional. Optimisation won’t ensure success as people’s expectations soar and their attention depletes. Your brand must realise its unique power to unlock new value for people and your business. We design transformative brand experiences that move people and organisations where they need to go.

Experience strategy

Define the vision, proposition and roadmap across your brand ecosystem to support people while making your brand memorable and meaningful.

Experience innovation

Unlock growth and delight customers through experience enhancements and bold, new-to-world experiences that redefine your category and business.



Experience experiments

Run real-world experiments to make your brand real faster, testing ideas to park, pivot and progress at pace with data-informed confidence.

Experience design

Craft coherent and delightful experiences that surpass people’s needs and help you stand out with memorable moments that create an emotional connection.

Experience activation

Collaborate to bring new physical and digital experiences to market, gather feedback, and evaluate their success via key metrics.

Team

We’re a bunch of sharp thinkers and creative makers on a mission to do the best work of our lives—and always enjoy the ride.

  • Aaron Smith, Global Principal
  • Abigail Dennis, Global Head of HR and HR Director London
  • Alex Lewis, Senior Engagement Manager
  • Alex Poriadina, Senior Designer
  • Amanda Munilla, Global Principal
  • Amber Giles, Studio Host
  • Ana Camargo, Strategy Director
  • Andrew Lee, Finance Director
  • Anj Joseph, Senior Strategy Director
  • Anna Ferkingstad, Senior Engagement Manager
  • Anna Savel, Strategy Intern
  • Annelise Alexander, Associate Strategy Director
  • Astrid D'Hondt, Associate Creative Director
  • Becca Peppiatt, Senior Marketing and Content Manager
  • Ben Leedham, Associate Creative Director
  • Bianca Bensemann, Executive Director for Growth
  • Brian Meyers, Executive Strategy Director
  • Brooke Dougherty, Executive Assistant
  • Cassie Simpson, Programme Co-ordinator
  • Catreen Yoon, Designer
  • Channing Jones, Strategy Director
  • Charles Wright, Global Principal
  • Charlie Stott, Global Principal
  • Charlotte Sallis, In House Content Designer
  • Chloe Rinaldi, Engagement Manager
  • Chris Baker, Senior Designer
  • Christine Arakelian, Executive Director
  • Claire Hillier, Executive Assistant
  • Claire Stuart, Senior Engagement Director
  • Courtney Hickey, Senior Engagement Director
  • Daniel Renda, Senior Creative Director
  • Daniel Stettler, Junior Strategist
  • David Knowles, Senior Designer
  • Draeger Gillespie, Associate Motion Director
  • Dylan Fowler, Studio Experience Manager
  • Eddy Lee, Designer
  • Eleanor Gimbel, Associate Engagement Director
  • Elin Morris, Engagement Director
  • Elise Salada Hazlett, Senior Engagement Manager
  • Emily Castle, Associate Strategy Director
  • Emily Thomas, Associate Engagement Director
  • Emma Barratt, Global Executive Creative Director
  • Erik Yang, Associate Creative Director
  • Estelle Wackermann, Managing Director
  • Etienne Godiard, Senior Motion Designer
  • Finn O'Brien, Associate Creative Director
  • Fiona Brady, Engagement Director
  • Flora Gouin, Associate Engagement Director
  • Franc Falco, Design Specialist Director
  • Gauthier Ajarrista, Senior Strategist
  • George Adams, Creative Director
  • George Lavender, Associate Creative Director
  • Georgia Hamberger, Marketing Executive
  • Grace Paik, Associate Strategy Director
  • Guy Marshall, Senior Engagement Director
  • Hannah Sinha, Marketing Director
  • Hanni Randell-Bateman, Associate Strategy Director
  • Helen Sims, Senior Designer
  • Hong-Ann Nguyen, Associate Engagement Director
  • Hugo Smith, Content Designer
  • Ian Carroll, Engagement Director
  • Ina Faerber, Senior Engagement Director
  • Ioana Boldor, Senior Engagement Director
  • Iossie Ng Lei, Associate Creative Director
  • Isaac Morrier , Senior Strategist
  • Jake Hougham, Business Development Manager
  • James McNaught, Associate Creative Director
  • Jamilya Kulambayeva, Junior Designer
  • Jan Eumann, Executive Creative Director
  • Jane Boynton, Senior Creative Director
  • Jessica Bigio, Executive Director
  • Jessica Dobkin, Senior Creative Director, Environments
  • Jessica Yan, Creative Director
  • Jheanelle Bell, Senior Assistant Controller
  • Jiin Choi, Junior Designer
  • Jill Iannazzi, Head of Human Resources
  • Jocelyn Turlan, Senior Strategy Director
  • Joe Waterfield, Associate Creative Director
  • John Moraes, Management Accountant
  • Jonathan Miller, Engagement Director
  • Julia Race, Senior Director
  • Jun Hong, Senior Designer
  • Karina Stolf, Senior Designer
  • Kate Elkin, Strategy Director
  • Kate Pfeil, Strategy Director
  • Katherine Pisarro-Grant, Associate Verbal Director
  • Kellie Carey, Marketing Director
  • Lau Huaranga, Associate Creative Director
  • Lavanya Sivakumaran, Engagement Director
  • Luca Di Lorenzo, Junior Designer
  • Lucy Gadkari, Strategy Director
  • Lynsey Petruskevich, Senior Engagement Manager
  • Manlio Minale, Executive Director
  • Manoj Bhate, Global CFO
  • Marina Ammirato, Executive Director
  • Markus Nonn, Associate Creative Director Environments
  • Matt Welch, Engagement Director
  • Matthew Haysom, Creative Director
  • Max Zimmerer, Designer
  • Melissa Chavez, Associate Creative Director
  • Melissa Priestman, Senior Engagement Director
  • Michael Karam, Senior Commercial Accountant
  • Michael Khoury, President
  • Milan Kendall Shah, Senior Strategist
  • Millie Tyler, Senior Designer
  • Nicolo Bernardi, Senior Designer
  • Oscar Warr, Senior Designer
  • Paris Coote, Engagement Manager
  • Patricia Debono, HR Generalist
  • Paul Forbes, Compliance & Experience Administrator
  • Rachel Lancaster, Senior Manager, Growth
  • Rebecca Miller, Engagement Manager
  • Rebecca Wood, Engagement Manager
  • Remy Laughlin, Senior Strategist
  • Rico Oyejobi, Engagement Director
  • Roxanne Gonzales, Engagement Intern
  • Saakshi Joshi, Associate Director, Culture
  • Sairah Ashman, CEO
  • Sammy Page, Senior Strategist
  • Scott Cress, Associate Creative Director
  • Scott Townsin, Associate Creative Director
  • Sebastian Darke, Engagement Manager
  • Sho Kubota, Strategist
  • Shradha Bhatia, Strategy Director
  • Silvia Caballero Alcala, Strategist
  • Simon Chong, Senior Creative Director
  • Simone Fletcher, People Experience Advisor
  • Stewart Davies, Senior Creative Director
  • Tal Kamin, Manager, Growth
  • Tara Gale, Global Resourcing Director
  • Thomas Collier, Associate Engagement Director
  • Thomas Wilder, Global Principal
  • Tom Carey, Senior Creative Director
  • Tom Wason, Global Principal
  • Vikesh Patel, Talent Acquisition Manager
  • Wayne Deakin, Global Principal
  • William Rauscher, Verbal Director
  • Winston Duke, Senior Motion Designer
  • Yash Agarwal, Senior Client Finance Analyst
  • Yelena Ford, Strategy Director
  • Yiting Nan, Junior Motion Designer