Our Ambition
We create transformative brands that move businesses, people and the world forward.
Selected Work
Featured News
Cannes Lions announces 2026 Shortlisting Jury line-up
Global Executive Creative Director Emma Barratt takes her place on the 2026 Cannes Lions Design Shortlisting Jury.
Meet Apple's New Brand Mascot, 'Lil Finder Guy'
Global Principal Amanda Munilla explores the buzz behind Apple’s new mascot and their role in a brand’s toolkit for Muse by Clios.
Unafraid to flip the script
Born in the Sixties – a decade that questioned everything – we’ve always thrived on challenge and change.
Why brands are re-embracing the power of the tagline
Verbal Director William Rauscher explains in Design Week why the tagline resurgence isn’t just nostalgia. In an age of complexity, taglines offer clarity.
Why Japan and Korea are outsmarting Western brands with mascots
Creative Director Matthew Haysom explores how Western brands can catch up: by creating mascots that humanise products, build emotional stickiness, and generate measurable growth.
By leaning into change, luxury is learning to thrive
Global CEO Sairah Ashman writes for Fast Company on how leading brands are responding to change, shifting from exclusivity to experience-led and quiet luxury.
The people behind the pivot: Engagement within brand transformation
Senior Engagement Director Melissa Priestman delves into the people behind the pivot – and what it really takes to make change meaningful.
Dear 1965, thanks for the blueprint.
As we celebrate our 60th anniversary, we’re revisiting the blueprint that’s shaped us for six decades – and still drives us today. First up: Ambitious for the work.
