We explore why brands undergoing a major transformation, in the wake of or in the lead-up to a deal, should consider its proposition first and purpose later.

Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’.

We sat down with Senior Director Julia Race and Associate Director Saakshi Joshi to understand a little bit more about the Culture practice here at Wolff Olins.

It's Nice That unpacks our work for Ubisoft Anno, from being tasked with “sparking a desire to build”, to using physical materials and traditional methods to imbue every aspect of the design system.

Global CEO Sairah Ashman caught up with Barbara Martin Coppola, Decathlon CEO, on Decathlon’s recent transformation from sports retailer to sports brand and her advice to other leaders navigating similar journeys.

Wolff Olins has been listed at number 15 on Ad Age’s Best Places to Work 2024 in the US.

Global CEO Sairah Ashman explores how deviating from the norm and standing out from the pack through weirdness can be a powerful business tool, for Forbes.

Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge